Vic Bush took over the UK distribution for Mosella in 2003. He quickly began to add his own stringent criteria to the existing products and push forward the designs of new gear.
Working closely with the head office, in Germany, he added his own exacting standards to such products as the widely acclaimed Prestige luggage range.
July 2009 starts Avalon Bait & Tackle to supply the growing demand for specialist tackle for commercial fisheries. Bringing fresh ideas to landing nets, off-the-shelf baits and terminal tackle helps Avalon to establish itself.
July 2010 Mosella becomes Mosella UK as Vic looks to serve the UK market exclusively with his top class designs.