Created in 1963 Sensas is celebrating its 50th birthday this year. Sensas started business as a cooking oil producer and recycled press cakes (a by-product of oil making) into fishing groundbaits. As time went on the company concentrated more on the fishing bait production and soon became No1 groundbait supplier first in France, then Europe.
During the 1990′s Jean Desque developed the 3000 Range of groundbaits so familiar to top matchmen across the world today.
Hugues Nello took over the business in 2002 and pushed for more diversification alongside international development of the brand.
Based near Chartres the company employs 160 people comprising 130 French employees on the factory site of 18,00m2 and 30 overseas employees in subsidiaries and foreign sales offices. Sensas has been certified ISO 9001 for the quality of its manufacturing and is constantly striving for innovation and improvement. A staggering 2000 plus new products are developed each year.
Our groundbait and match fishing ranges have collectively won over 50 individual and team World Championship titles. Sensas is also a market leader in carp fishing through the Starbaits brand and sport predator fishing with our Illex and Pezon & Michel brands.